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Fall Festa Gioia and Calabria Part 2


always opened by appointment in Los Gatos.
Call Kathy
 408.640.6628 or
Contact at kathywinkelman@gioiacompany.com.
And always at your disposal online at www.gioiacompany.com

RSVP by return email or call 408.640.6628 or contact Kathy at kathywinkelman@gioiacompany.com


And always available for your convenience online at www.gioiacompany.com
Shop Now at Gioia Italian Piazza Experience...
for yourselves, and for those special occasions.

Prepare for the Holidays! 

More Thoughts of Calabria, Italy

Pumpkin PlateThe word Calabria was coined by the Byzantines. During the early period of the Middle Ages, Calabria, Basilicata and Apulia, forming the Catepanate of Italy, were under Byzantine rule, and Calabria was an important commercial center. The Christian influence left many monasteries that are wonderful to visit and possibly the roots of the current Grecko-speaking Italians

During this same time the Calabrian Jewish population was estimated at around 12,000. Many Jews were prosperous merchants dominating such industries as silk trading and cloth dyeing. Money lending was also an important source of revenue for the Calabrian Jews. Many Jews of Calabria lived in special segregated neighborhoods known as La Giudecca. These areas can be found all over cities in Italy including Venice and Rome.

Picture of grandfatherOur grandfather’s trade was as a shoemaker, and his brothers were in the fabric and clothing business. At that time The Kingdom of the Two Sicilies, Calabria and Sicily, was the largest, most prosperous, wealthiest and populous of the Italian states. Nearly half of the world's Italians trace their roots to the Kingdom of the Two Sicilies. The last dynasty to rule Sicily and almost half of the Italian peninsula as a sovereign kingdom was a branch of the royal houses of France and Spain. The Bourbons had influence over the Two Sicilies resulting in many native born Italians to be fair-haired with blue eyes. 

The Normans built many Castles in Calabria, and though some have been altered by the Spanish or other conquerors, they can be attributed to the Normans for the most part and make for an interesting part of the visit to Calabria. During the later rule of the Bourbons, Calabrians became increasingly disgruntled and staged several insurrections which were met with responses of executions or life imprisonment. They began to band together to form secret societies with laws enforced by brigands and bandits--the loose precursor to organized crime. 

In 1860, in a movement called “Il Risorgimento,” or the revival, Garibaldi conquered Sicily and then the rest of southern Italy with the goal of unifying Italy under the Sardinian House of Savoy. In 1861 the Kingdom of Italy was proclaimed under King Vittorio Emanuele II. 

Ceramic PlatesLife for southern Italians remained much the same as it always had--lots of hard work and little to show for it. The feudal system was still largely practiced in the south, making it difficult for farmers to have their own land. Leaving their homeland and starting somewhere else seemed to be the only choice for many southern Italians. Around 1892, a mass emigration from Italy began. By 1924, five million Italians had left the country, reducing its population by a third. About 80 percent of these emigrants were from the Mezzogiorno, the southern provinces. They went to the United States, Canada, Argentina, Australia, Brazil and elsewhere in Europe. Until about 1960 the economic conditions of the south continued to lag those of its northern counterpart, and so another wave of Italians left in search of work elsewhere in the middle 20th century. In the 1960s, the Italian economy improved, including in the south, primarily with help from funds of the Cassa per il Mezzogiorno

MaskThe Cassa del Mezzogiorno (English: Fund for the South, Cash for the Land of the Midday Sun) was a public effort by the government of Italy to stimulate economic growth and development in the less developed Southern Italy. It was established in 1950 primarily to construct public works and infrastructure such as roads, bridges, hydroelectric and irrigation projects, and to provide credit subsidies and tax advantages to promote investments. It was dissolved in 1984. It focused mostly on rural areas and many say that it assisted Southern Italy to enter the modern world, although there is evidence that some of the funds (about a third) was squandered due to poor financial management by the local southern government. Steel mills and other projects were promised but never built, and many irrigation projects and dams were never completed as intended. Projects failed because the Mafia used the funds for other purposes. 

At present Calabria and all of Italy struggle with mass immigration from the south affecting the economy as immigrants arrive daily. Although Calabria still struggles for economic and social respect, this unique region is coming into her own these days with increases in exports and in tourism. 

Of Italy’s total olive oil production 77% comes from Calabria and Apulia. Recent news has exposed the Mafia influence in Calabria in the exporting of fake extra virgin olive oil to the U.S. A crime ring was arrested in February 2017

One of the most successful products produced in Calabria is Bergamotto Citrus which is mostly limited to the Ionian Sea coastal areas of the province. In fact it is successful Reggio di Calabria to such an extent that it is a symbol of the entire city. Most of the bergamot comes from a short stretch of land where the temperature is favorable. With the increased popularity of Essential Oils around the world this product is in demand and not easily produced. The amount produced in Calabria is shrinking from 18th century production levels. The oil is used in perfumes, medicines and desserts. 

The Beaches of Calabria are a draw for the locals and beginning to draw foreigners to vacation in the seaside villages more and more. For tourism the cities most visited for beaches nearby are Amantea, Reggio Calabria, Catanzaro, Cosenza, Cotone, Vibo Valentia, Tropea, Capo Vaticano. There are national parks in Calabria, and Greek ruins (Sibari). Not to mention the proximity to Sicily for a continued visit.

Click here to learn the best places to visit in Calabria!  

Enjoy a recipe from Calabria by clicking here. 

And one from the nearby Vietri region by clicking here.
Buon Viaggio!!

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Gioia is always open by appointment, Contact Kathy 408-640-6628.




Ceramic plate detail


Join us at Gioia and Brigantino Olive Oil
Date: Saturday, October 14th
Time: 10:00 a.m. to 5:00 p.m.
Place: San Benito County Historical Park, Tres Pinos, near Hollister
For more info click here.
For Tickets Click Here 
Click here to join us on Facebook! 

Come over for lunch and shopping Italian Style in Los Gatos
Date: Sunday, October 15
Place: 16395 Roseleaf Court
Time: Noon to 6 p.m.
Everything for your fall table and gift giving wishes
Enjoy a preview by clicking here!



Raising funds for scholarships
Date: Wednesday, October 18
Place: San Jose Country Club
Time: 11:00 a.m.
Info: 408-203-1782, 408-356-7053


Valentina will be here making limoncello with you
Date: Saturday, October 28
Place: 16395 Roseleaf Court
Time: Noon to 4 p.m.
Cost: $55 each
What to Bring: 
  • 8 fragrant lemons or oranges
  • 1 peeler
  • 34 oz. Everclear or Vodka
  • Container and seal large enough to hold the peels and the alcohol
  • Spirit of an Italian Adventurer
Lunch Included! Learn recipes to create dishes with lemons and oranges.

Click here to see information on Facebook.

Click here for flyer.



Bedazzled is a free Marketplace fundraising event for Villa Montalvo. Artisan gifts and Bistro for lunch while shopping at the beautiful Villa. Visit Gioia there.
Date: Nov 16,17,18
Time: 9:30 to 3:30 daily
For more information click here.
Enjoy reading the full postcard by clicking this link


Bring a friend, family member and enjoy the holidays with us for a unique shopping experience Italian Style. Save the Date! Great pastries from our Italian Bakery Friends!
Date: Saturday and Sunday, November 24 and 25
Time: Noon to 6 p.m.
Place: 16395 Roseleaf Court, Los Gatos
RSVP: 408-640-6628


Little Italy San Jose
The growing Little Italy San Jose Area is in downtown San Jose near the San Jose Arena and Guadalupe Park: 323 W St. John St., San Jose, CA 95110
WE INVITE YOU TO LEARN MORE ABOUT THIS VIBRANT COMMUNITY: . Click here: http://www.littleitalysj.com/

Pasquale Esposito, Italian Tenor

Pasquale EspositoA Heartfelt Grazie Mille to Pasquale Esposito for being our Grand Marshal at the Little Italy Street Festival in San Jose

You can follow Pasquale by clicking here: http://www.italianmusicman.com/

Or here: http://www.pasqualeesposito.com/nv/?desktop

Or on Facebook: https://www.facebook.com/pesposito3

Click here for the Pasquale Esposito Italian Tenor 2017 Tour Schedule 

GIOIA ITALIAN ART AND PRODUCTS always opened by appointment in Los Gatos. Call Kathy 408.640.6628 or Contact kathywinkelman@gioiacompany.com

And always at your disposal online at www.gioiacompany.com


TRAVEL OPPORTUNITIES 2017!! Save the Dates!!

Casa Ida Vietri sul MareCAMPANIA

Thinking of staying in the Vietri sul Mare region? Here is a B & B owned by one of our friends in Italy, check it out.  
CASA IDA Historic House Rental & B&B Italy
Campania, near Vietri sul Mari, 
Cava Dei Tirreni, Campania, Italy
On Facebook

Sorrento and CapriITALY FOR THE SPRING
Sorrento Emotions and Dreams
Italian Specialist and Local Residents
Luxury, tailor made vacations
Sorrento, Amalfi Coast, Isle of Capri and all of Italy
Enjoy holidays, short breaks, weddings, honeymoon, dining, cooking, shopping, scuba diving, water activities, coastal excursions with personal crew.
Contact Signore Tonino Pepe,pepetonino2@gmail.com, and tell him Gioia Co. sent you.

Puglia, Italy

Puglia, Italy with Valentina
May 14-25, 2018.
Travel through the Puglia region
A step into real Puglia with Valentina,author, designer, artist and native.

To read about trips and see videos, click here:

UMBRIA/TUSCANY-- Right on the border

Vacation at Le Selve, an Agriturismo!  Contactinfo@gioiacompany.com or 408.640.6628 for a special introduction to the owner. Sleeps six or 12. Two stories. Separate units. Beautiful view. Organic olive grove. Walking trails. Full kitchen. Swimming pool.

Multiple tours available from Christina Mifsud from Florence. For more details on the various opportunities, click here.

This club offers ongoing tours in Italy especially their Thanksgiving trips. Check them out here and tell them Gioia sent you! http://www.italiancenter.net/

See you soon...

Tri-color heart
Can't make it? Don't forget to shop online at www.gioiacompany.com.
A Glass of Wine, A Cup of Tea and Gioia Italian Art and Products, a formula for a relaxing evening!
Every gift personally wrapped, shipped and guaranteed.

Katherine Winkelman
Gioia Company LLC

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Gioia Company LLC
16395 Roseleaf Court
Los GatosCA 95032